Our Perspective
Experience Creates Perspective
Considered writing on European market entry, prestige retail and the commercial realities of building beauty businesses across borders.
We publish infrequently and only where we have something specific to say. Our interest is in the decisions brands are about to make — and in the evidence that should inform them.
Articles
What European retailers actually assess when a brand presents
Founders prepare for the wrong meeting. Here is what is actually being decided in the room.
ReadWhy Chinese prestige brands struggle in Europe — and what changes the outcome
The product is not the problem. The operating model is.
ReadMost flagship programmes go wrong before anyone views a property
The property search is the wrong place to start. Here is what a disciplined twenty-four week programme actually looks like — and where the time is really lost.
ReadDistribution is not a strategy
More doors is the easiest decision to make and the hardest to reverse.
ReadThe New European Prestige Beauty Consumer
How shifting demographics and values are redefining what prestige means across European markets.
ReadWhy International Beauty Brands Struggle to Scale in Europe
The structural and cultural barriers that catch ambitious brands off guard—and how to navigate them.
ReadBuilding the Right European Retail Distribution Strategy
Distribution quality matters more than distribution speed. A framework for disciplined expansion.
ReadThe Economics of European Beauty Expansion
Understanding the true cost of market entry and the financial discipline required to sustain it.
ReadLondon, Paris or Milan: Where Should a Prestige Brand Launch?
A considered comparison of Europe's three flagship beauty capitals and what each demands of a brand.
ReadWhy Brand Integrity Matters More Than Distribution Speed
The long-term cost of over-distribution and why restraint is a competitive advantage.
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