About
Building Brands That Belong
Brandocity was created around a simple belief: entering a market is not enough. Beauty brands must earn their place within it.
Brandocity works with founders, executive teams and international beauty groups seeking to establish meaningful, sustainable businesses within Europe's beauty markets. We exist to help organisations build businesses that feel authentic to consumers, respected by retail partners and capable of delivering sustainable long-term growth.
Our Purpose
Helping Brands Build a Place, Not Simply a Presence
We believe that entering the market is not the objective.
Belonging here is.
Beyond Launches.
Beyond Campaigns.
Beyond Short-Term Commercial Milestones.
Our Philosophy
Everything begins with one question.
Will this strengthen the brand?
Every recommendation. Every introduction. Every commercial opportunity. Every strategic decision. Should strengthen the long-term value of the brand.
If it does, we pursue it. If it doesn't, we don't.
Our Approach
Thoughtful Decisions. Enduring Brands.
Great brands are not built by chance. They are built through thoughtful strategy, disciplined execution and enduring partnership. At Brandocity, our methodologies have evolved from decades of executive leadership within Europe's beauty industry.
Our methodologies do not replace creativity. They provide the structure that allows creativity to flourish. They help leadership teams make better decisions, reduce unnecessary complexity and protect the long-term value of their brands.
Make fewer decisions. Make better decisions.
The Founder
Stephanie Sherman
Founder & Managing Partner
Former Vice President & General Manager at The Estée Lauder Companies and Clarins UK.
An internationally recognised beauty executive with more than three decades of leadership across prestige beauty — building brands, leading organisations and developing strategic retail partnerships across multiple markets.
Meet StephanieThe Team
A Multidisciplinary Executive Team
Brandocity is built around a small group of senior specialists, each with operating experience inside the beauty industry rather than adjacent to it — including Barbara Hutton-Mills on Commercial & Retail, Jean-Laurent Dupont on Operations & Supply Chain, and Susan Brown on Brand & Marketing. Every engagement is led by Stephanie and delivered by the disciplines it requires.
Commercial · Retail · Market Entry
Barbara Hutton-Mills
PartnerCommercial & Retail
Operations · Supply Chain · Finance
Jean-Laurent Dupont
PartnerOperations & Supply Chain
Brand · Marketing · Consumer
Susan Brown
DirectorBrand & Marketing
Community · Content · CRM
Joey Leek
DirectorConsumer Engagement
Narrative · Influence · Impact
Christy Moseley
DirectorCommunications
Brandocity draws on a wider network of senior specialists in real estate, finance, legal and organisational development, engaged by discipline as each engagement requires.
The Brandocity Method™
Position. Prepare. Place. Perform. Scale.
Position
Define where the brand belongs.
Prepare
Build the foundations for market entry.
Place
Secure the right market position.
Perform
Turn strategy into commercial momentum.
Scale
Build an enduring business.
What We Believe
Experience Creates Perspective
Luxury is communicated through restraint.
Confidence is built through consistency.
Trust is earned through thoughtful advice.