Expertise
Investor Relations
Turning ambition into investable strategy.
Investors do not fund products. They fund commercial logic — a defensible position, a credible route to market, a model that holds under scrutiny and a team capable of delivering it.
Who This Is For
Beauty brands preparing to raise growth capital, brands whose previous raise stalled at diligence, and founders who need their commercial story tested by someone who has sat on the other side of it.
What Is Involved
Investment proposition
The commercial case, articulated as an investor assesses it rather than as a founder experiences it.
Financial modelling
A model that survives diligence — built to net contribution, with defensible assumptions and stress-tested downside.
Business planning
Market opportunity, competitive position, route to market, organisational plan and use of funds.
Materials
Investor deck, business plan, financial model and data room structure.
Rehearsal
Preparation for investor meetings, including the questions founders are least prepared for.
The Honest Part
Not every brand is ready to raise. Where the commercial foundations are not yet in place, we will say so — and the work required is usually more valuable than the raise would have been.
You Receive
Investment proposition · investor deck · business plan · financial model · data room structure · meeting preparation.
Discuss an Investor EngagementBrandocity provides commercial and strategic advisory services. We are not authorised or regulated by the Financial Conduct Authority and do not provide investment advice, arrange investments or promote financial products. [[Confirm final wording with your solicitor.]]