Insights
Insights
Ideas, intelligence and perspectives shaping the future of prestige beauty.
Europe
Why Chinese prestige brands struggle in Europe — and what changes the outcome
The product is not the problem. The operating model is.
ReadRetail
Most flagship programmes go wrong before anyone views a property
The property search is the wrong place to start. Here is what a disciplined twenty-four week programme actually looks like — and where the time is really lost.
ReadStrategy
Distribution is not a strategy
More doors is the easiest decision to make and the hardest to reverse.
ReadMarket Intelligence
The New European Prestige Beauty Consumer
How shifting demographics and values are redefining what prestige means across European markets.
ReadStrategy
Why International Beauty Brands Struggle to Scale in Europe
The structural and cultural barriers that catch ambitious brands off guard—and how to navigate them.
ReadRetail
Building the Right European Retail Distribution Strategy
Distribution quality matters more than distribution speed. A framework for disciplined expansion.
ReadInvestment & Growth
The Economics of European Beauty Expansion
Understanding the true cost of market entry and the financial discipline required to sustain it.
ReadEurope
London, Paris or Milan: Where Should a Prestige Brand Launch?
A considered comparison of Europe's three flagship beauty capitals and what each demands of a brand.
ReadBrand Building
Why Brand Integrity Matters More Than Distribution Speed
The long-term cost of over-distribution and why restraint is a competitive advantage.
Read